Bad Bunny‘s brand is expanding.
His Rimas Sports management and branding agency has just inked a deal with iHeartMedia to make original podcasts and content for My Cultura, the company’s podcast network dedicated to Latino stories.
Keep reading to find out more…
The first podcast will premiere in early 2026, featuring Atlanta Braves player Ronald Acuña Jr., Variety reports.
“I’m super pumped about this! You know I love baseball, but I also love everything about being Latino, our vibe, the music that moves us, our family stories, and all the struggles we face every day. This podcast is my chance to open up, talk straight about the good stuff, the tough stuff, and what inspires us,” he said in a statement.
“Plus, it’s a chance to kick it with people I really respect and who have a lot to share. I want everyone listening to feel like they’re just hanging out with me, ’cause that’s how I see my community. I’m ready to get started and show something real, something that really represents who we are.”
Bad Bunny founded Rimas Sports with Rimas Entertainment executives Noah Assad and Jonathan Miranda, and it launched in 2023. Find out what his net worth currently is!